We’re sure all small business owners have heard by now that Tik Tok is the place to be. It’s true that the vitality rate is higher than any other current platform and there have been a ton of success stories of business sales taking off over night.
That isn’t to say it is an easy thing to accomplish. Creating trending video content takes a lot more work than snapping a quick pic. There’s also a completely different algorithm you need to take into consideration.
Are you interested on getting started on TikTok?
Here are some tips on how to get started and make sure your content is seen by the largest audiences:
The best way to ensure your content reaches your intended audience is to ’stay in your lane’ so to speak. This means only interacting with content that is similar to the audience or businesses in your category.
If you have a TikTok account for personal use and want to get started for your business, we encourage you to start a brand new account and “teach” the algorithm about your business through meaningful engagement 2-3 weeks before starting to post.
Since Tik Tok is all about trends, it is really important to keep up on what everyone else is up to. Watching other content, saving sounds, and writing down ideas in advance will prevent you from getting behind what’s being posted in your niche.
We encourage you to avoid copying other creators. Instead, use it as an opportunity to put your unique, creative spin on trending ideas.
Just like Instagram, Tiktok is a social platform. Showing your support to other creators in your niche will help develop relationships and bring more traffic to your page.
It can be intimidating starting something new. It’s so important to not compare your video’s content or quality with others as you start to learn the ropes. We all need to start somewhere! Showing up in of itself is a great first step.
Are you on Tik Tok yet? Do you enjoy it? Share your best tip to help beginners out in the comments below!