Monitoring analytics can help your small business make better decisions to optimize your time, resources, and customer reach. Analytics can help you determine how and where to best focus your efforts and make informed decisions to help your business grow. From understanding the type of content your audience is drawn to to which product features your customers like most, analytics take the guesswork out of marketing.
The great news is once you know where to look and what to look for, digital marketing platforms for channels such as social media and email make it easy for you to monitor performance.
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