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Have you ever run a giveaway on Instagram? They are a great way to quickly expand your social audience and capture the attention of new customers.
In today’s post we are sharing four practical tips on how you can ensure your giveaway is a success.
The thought behind a giveaway is something that is frequently overlooked. There is no reason why you should just give away free products to gain a few more followers. Consider who’s attention you’re attempting to entice. Are you attempting to increase the sales of a specific product? Perhaps you’d like to increase the number of people on your email list. Are you looking to broaden your niche to a new audience as you prepare for a new product launch? Your “why” is extremely important. Never undervalue what you have to offer in order to cheapen your brand.
The best way to ensure the giveaway’s success in the run-up to the date is to do some promotion ahead of time. You can build excitement for your followers by sharing that you have a surprise in store for them via posts or a storey countdown. Be inventive! The most important part is to commit to a regular posting schedule a few weeks in advance so that your giveaway post gets the most organic reach. Before selecting a date, monitor your KPIs to ensure you are in good standing with the algorithm.
With a giveaway post that speaks to your target audience, you can draw them in. It is critical to consider not only the number of people you will reach, but also the quality and value they can bring to your business and social community, whether it is a great product shot, a beautiful graphic, or working with an influencer they admire.
Make a clear list of the steps required to enter. To ensure that it is accessible to everyone who is interested in entering, use simple language and minimal verbiage. Leverage the value of the giveaway to benefit your business in the best way possible. If you are able to offer more, don’t feel bad asking for more from your participants. Email captures are totally possible with a bio link.
Did you find any of these tips helpful? Share your top giveaway tip in the comments to help others!